Don’t you just love it when a ‘media relations’ plan comes together?
After reassuring a client (brand communications agency) that my media relations approach would work very well for their client, not only to create a big bang affect, but to also maintain media...
View ArticleThe mobile browser fight Facebook has to win
Recently I read an interesting article about Facebook. The piece asked the question: ‘Can Facebook win the mobile war?’ Statistics shows 45% of Americans use Facebook and over one billion users around...
View ArticleIs your brand or your client’s brand going to sink or swim?
The past few years have been tough and several well-known brands have already disappeared from the high street. And, just like 2010, 2011 and 2012, 2013 promises to be equally challenging for a lot of...
View ArticleBe social smart
Most business leaders are already aware of the economic power of being social. But do you know that social media has now become one of the most crucial communications tool for any UK-based business...
View ArticleTake advantage of the #uksnow
Recognise these: ‘#uksnow’ #ukweather’? If yes, then you will know that both of these are hash tag terms that have been trending on Twitter recently. This is good for two reasons. The first reason is...
View ArticleIan proves it’s good to talktojason
Brand relations, public relations and social relations consultancy, …talktojason, hunts down Ian Hastings as its new hunter-gatherer. Ian brings many years business development experience across the...
View ArticleFree chirps to Wired
A big “thank you” to the person who left their copy of this month’s Wired on the train this afternoon. You made the journey home really enjoyable – for once! Wired Magazine [May 2013] via...
View ArticleWhy the Leeds legal community are becoming brand owners
If you work in the Leeds legal community you will appreciate just how competitive the industry has become. Nowadays legal clients have access to so much information and are approached from so many...
View ArticleWhy clients #talktojason ;)
It’s what my valued clients say that matters. Here are a few statements from some great clients. Please note, that at no time did money change hands – honest ;) “Jason has a genuine passion for the...
View ArticleHelping your client look good in the local media
When online fashion house, FashionPony wanted to make a lot of noise about their collaboration with Capital FM breakfast show presenter, Jojo, they needed to get more than just a press release in the...
View ArticleNewly launched men’s depression charity, Muted …talktojason
Nottingham-based charity, Muted, is working with brand relations, public relations and social relations consultant, Jason Kelly (…talktojason) to help raise national awareness for depression almost men...
View ArticleA broken iPhone, a broken car and it’s almost the summer holidays – *gulp*
They say things happen in threes; first my iPhone broke (for the third time), then my car (the taxi) broke and soon the kids will be at home for six weeks. The broken phone I can handle, to a point,...
View ArticleIs it wrong?
Is it wrong to be having too much fun employing and working with over twenty strategically selected bloggers to help impact on an upcoming campaign? The campaign is geared towards helping my client,...
View ArticleSpanish and Germans driving into York by the SEAT of their pants
The new Xperience from SEAT. Click on image to go to original source Soon York will be experiencing another invasion, but this time it won’t be by the Romans. Instead it will be by the Spanish and...
View ArticlePro-tect Alarms gets an SEO boost
Campaign: Raise awareness for client’s new self-install house alarm in-line with other supportive channels. Client: Pro-tect Alarms Product launch: HomeAlert Objective: Support PageRank programme with...
View ArticleReyt good insight for a reyt good idea
Recently I co-launched a new business, which, if everything goes to plan will result in a new brand proposition within the Yorkshire region. Called Reyt Good Ales (for Reyt Good Folk), the proposition...
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